Every agency claims to be different
At Evoke MicroMass, we can say it with a straight face. Maybe it’s because we were started by behavioral scientists and not suits. Maybe it’s because we were founded in the Research Triangle and not on Madison Ave. However it started, we’ve spent the last few decades building the agency we’ve always wanted to work at, and we’re continually evolving to stay that way.
We’re serious about our work, but not ourselves. We work from Cary, NC, or we work from anywhere we choose to call home. We work hard, but not too hard. We collaborate tirelessly to create the best work possible, and we were recently named an MM+M Best Place to Work.
Changing health through Human Dynamics
Our unique Human Dynamics approach builds on our decades-long legacy of applying the principles of behavioral science to healthcare marketing. As an integrated team of behavioral scientists and award-winning marketing professionals, we’re able to create uniquely impactful campaigns and experiences by rooting our work in proven techniques based on behavioral science.
By truly understanding the psychological wants and needs of the patient, we take the guesswork out of what will motivate patients and use that expertise to create deeper, more meaningful connections between patients and brands that get tangible results.
Health more human™
At Evoke MicroMass, we know that diseases and chronic conditions don’t just impact health—they impact lives. Stats and promises of symptom control or better test results motivate patients to some degree, but inside every patient is a person—a person with deeply rooted fears, insecurities, hopes, and motivations.
These Human Dynamics can make all the difference in how a patient responds, or doesn’t respond, to a campaign or treatment experience. We apply behavioral science to create stronger relationships with our audience—relationships that not only educate, but that truly engage and inspire action. That’s how we change lives for the better. That’s how we make health more human™.
For people living with a group of rare cancers, resources and information were tough to find. This left them feeling isolated and alone in their diagnosis. MicroMass wanted to provide an educational opportunity for these people to learn more about their disease, ask experts questions, and meet others living with the same condition.
Patients struggling with a chronic immune condition felt unsure about a new treatment approach. MicroMass wanted to build confidence in people to start and stay on treatment that would make a real difference in their lives. It became apparent that the preferred branded CRM web experience could deliver content in a way that is informative, but also digestible.
We never put ourselves first. We take care of everyone and everything else. We are preoccupied with our to-do list, the next task, and the things that never seem to get done.
At MicroMass, we put people first. We use evidence-based techniques to personalize and identify what people need. Then we teach behavioral skills, like self-care, that benefits their health and wellness.
We work with some amazing clients
Meet our leadership team
President, Evoke MicroMass
EVP, Client Services
Executive Creative Director
Join us in making health more human™
If you like how we think, what we offer, and our mission to make health more human™, check out our open roles.
Together, we’re all Evoke
Evoke is a global brand, experience, and communications platform, purpose-built to make health more human™. As part of Evoke, we are one of many specialty agencies working together in global practice areas to provide you frictionless access to the best people in the industry. Whether you have a specific specialty need or are looking for a comprehensive, integrated and agile partner to transform your business, you’ve come to the right place.Explore our capabilities