News and insights
The patient journey as a lens for personalization
October 5, 2021While advancements in technology have greatly expanded our capacity to personalize brand experiences in recent years, how can the patient journey guide you to the right opportunities for personalizing your brand’s experiences?
READ MOREEvoke adds Christine Lenthe as Managing Director
August 13, 2021Christine Lenthe joins Evoke Navience as Managing Director
READ MOREDesigning a customer experience strategy rooted in empathy
August 17, 2021Customers today evaluate a brand’s value proposition on how they do their business. To meet their expectations of receiving a humanized and personalized brand experience, companies must have a deep understanding of their customers’ end-to-end journey and its related bottlenecks and pain points.
READ MOREEvoke continues upward trajectory, adds Andy Bagnall as Managing Director, Growth
June 29, 2021Andy Bagnall joins Evoke as Managing Director, Growth.
READ MOREUsing website concierge bots to drive deeper brand connections
August 10, 2021 Thought leadership
So, how do you ensure your website visitor’s experience is unique and most relevant to them? Customize your audience’s website experience with a website concierge bot!
READ MOREUnlocking the potential of EHR
August 3, 2021 Thought leadership
This article will explore whether EHR partnerships are right for your brand, what insights EHR data can offer, and four types of workflow interventions.
READ MOREBetter experiences start with a focus on your employees
July 27, 2021 Thought leadership
While awareness and evidence of the importance and value of employee experience and its connection to customer experience exists, organizations struggle to make employees the focal point of their business transformation strategies.
READ MORECan Twitch scratch an itch for pharma?
July 22, 2021 Thought leadership
Pharma is looking for new ways to reach new audiences and Twitch may be it.
READ MOREEvoke ranks in the top 12 of MM+M's Agency 100
June 22, 2021 News
Evoke is featured in MM+M's top 12 agency profiles based on 2020 revenue.
READ MOREAlexa, show me my treatment plan
June 23, 2021 Thought leadership
The use of smart voice assistants in healthcare is not a new thing, but we have come a long way. There are new and exciting things happening in the smart voice assistant space, and it all starts with a straightforward yet impactful change that has first come to Alexa and will likely be growing into other voice assistants in the future: HIPAA compliance.
READ MOREMaking the personal(ization) choice
June 8, 2021 Thought leadership
Personalization means using data to transform one-size-fits-all marketing into individually tailored experiences. It also means adapting as the brand learns more about its audience. This adds complexity to any project—so how do you know if personalization is worth the investment?
READ MORE10 tips for great remote detailing
May 18, 2021 Thought leadership
Remote detailing is here to stay. By planning for it as a core strategy rather than a compromise, pharmaceutical companies can extend their reach and the impact of their field sales force.
READ MOREEvoke deepens multicultural marketing expertise with creative powerhouse, Lisa Llewellyn
May 11, 2021 News
Evoke announces the addition of award-winning, cross-channel storyteller Lisa Llewellyn to the global health and wellness agency's creative ranks.
READ MOREKeep your brand close to heart in a post-remote world
May 11, 2021 Thought leadership
With the world starting to see “normal” on the horizon again, we ask ourselves: What will “remote” become? How will we work? How will we live? How will we connect to who and what we love? And part of what we love is, well, brands.
READ MOREWhat's next for CX: 2021 Adobe Summit takeaways
May 3, 2021 Thought leadership
Last week’s entirely virtual Adobe Summit 2021 spanned three days, hosting more than 400 sessions and hundreds of inspiring speakers. As we look ahead to the next five years, here are four key, emerging themes we see shaping the future of CX.
READ MORERemote workshops are here to stay: 3 tips to optimize your approach
April 22, 2021 Thought leadership
Despite the benefit of increased productivity in remote working, there are challenges to overcome planning and facilitating remote workshops. The Evoke Customer Experience (CX) team has created new methods in adapting to these challenges and executing remote workshops.
READ MOREBuilding a brand with infinite promise
April 6, 2021 Thought leadership
A promise is a promise. Whether you make it in your personal life or for your professional organization, promises matter, and breaking them leaves an ugly mark—a bad taste. We’re all familiar with the feelings created by a broken promise—disappointment, hurt, and distrust. In the corporate world, breaking the brand promise hurts your customer’s trust in your brand and creates a feeling of deception. The larger the scale of the relationship, the harder it is to repair the break. And in today’s landscape, promises are spreading exponentially by the megabits per second.
READ MOREEvoke Welcomes Eric Daly as Chief Growth Officer
March 5, 2021 News
Evoke Welcomes Eric Daly as Chief Growth Officer
READ MOREJenni Mercer Joins Evoke as Growth Director
March 16, 2021 News
Evoke announces the addition of Jenni Mercer to the global health and wellness agency as Growth Director. She will be supporting recently appointed Chief Growth Officer Eric Daly in expanding Evoke’s global growth.
READ MOREMaximising the impact of telehealth in the EU
January 19, 2021 Thought leadership
While the recent approval of vaccines that are now being rolled out across the EU may signify the beginning of the end to this pandemic, the experiences that people have had during this time have already profoundly changed our daily lives, especially our approach to healthcare. As pharma marketers, it’s important to understand how these changes will continue to affect our work and what opportunities we have to engage with our customers.
READ MOREBuilding the digital storytelling arsenal
September 29, 2020 Thought leadership
To break away from the known and arm themselves against competition, brands should lean into the emotion of the most precious and essential product—good health—and explore the flexibility that new digital channels and media can provide.
READ MOREAMPlifying email interactivity
September 16, 2020 Thought leadership
AMP for Email—an HTML email format released by Google last year, brings new interactivity to the inbox. Designs, actions, and content previously limited to websites can now be rendered in emails, offering more engaging user experiences and streamlining the steps to conversion.
READ MOREBecome a Brand Wizard
August 21, 2020 Thought leadership
What can Harry Potter teach you about building your brand? Quite a bit actually, especially when it comes to building your brand story. To enhance your brand story—and have a little fun in the process—you can approach it as if you are is authoring a book and follow the same ABDCE framework of Action, Background, Development, Climax, and Ending.
READ MOREChatbots: 3 Opportunities to Support Patients in Pharma
August 12, 2020 Thought leadership
As chatbots continue to evolve, they are showing greater potential for pharma companies looking to provide a source of guidance to patients.
READ MOREInvest in data discovery to drive ROI
August 5, 2020 Thought leadership
While data may be “king” in the age of personalization, what do you really know about yours? It is hard to fathom just how much data we generate…and how surprisingly little brands actually use. Putting rigor and structure around collecting and analyzing your data from various sources to uncover hidden patterns and trends—a process we call Data Discovery—will help your brand take stock of its current data infrastructure and build a forward-looking roadmap for tailored customer experiences.
READ MORETikTok: Buy, Hold, or Dump?
July 28, 2020 Thought leadership
Once a platform used primarily by teenagers, TikTok now has more than 800+ million monthly active users, including healthcare professionals, care partners, and consumers of all ages posting about health.
READ MORESustaining your social community in pharma
July 23, 2020 Thought leadership
There has never been a better time for pharma brands to start a community or engage on social, but to make the most of the opportunity, it’s important that brands don't lose sight of what patients and caregivers need when from these community experiences.
READ MOREGoing beyond branded content: dynamic CRM that provides value
June 16, 2020 Thought leadership
When it comes to patient CRM communications, most brands tend to simply repurpose content from their website to elevate key messages that are aimed at either deepening consideration among prospects or helping patients start and stay on treatment.
READ MORETop 3 privacy considerations for AI
June 2, 2020 Thought leadership
Decades ago, the term “artificial intelligence (AI)” made us think about robots roaming planet Earth—computers capable of thinking, feeling, and doing autonomously. The technology promised to revolutionize humankind, and while it hasn’t yet managed to meet those expectations, it has started to reshape our healthcare landscape.
READ MOREStaying close to brand planning in a remote world
May 27, 2020 Thought leadership
While many of us are still spending our days Zooming away in “COVID casual,” the work hasn’t slowed—and neither has your brand planning. In-person meetings are essential in gathering your cross-functional stakeholders together for key input and brainstorming, however there are still effective ways to build excitement and gain key insights through effective planning, coordination, and technology.
READ MOREThree global digital health innovations that may be here to stay
May 22, 2020 Thought leadership
Looking at the innovative technologies that are being rolled out across the globe to help contain and track the COVID-19 pandemic, it is clear that these innovations are solving more than a temporary need. Marketers should harness these new technologies and leverage their speedy adoption to find new solutions for additional therapy areas and conditions and to better support overwhelmed hospitals and healthcare professionals.
READ MOREPersonalization begins with a solid blueprint
May 19, 2020 Thought leadership
In this installment of our series on personalization, we explore in three steps how to begin developing a forward-thinking architecture for tailoring meaningful experiences with a Brand Blueprint.
READ MOREOrchestrating success for multi-Indication franchises
May 12, 2020 Thought leadership
These are unique products—even managed by separate brand teams—yet joined at the hip by a single name. They require a different promotional playbook, which becomes acutely apparent during multichannel planning.
READ MORELeveraging an underutilized sales force
May 7, 2020 Thought leadership
Brands have an experienced, capable, and available audience in their sales force, who are looking to help their careers. By deputizing them into marketing, brands can keep the work flowing, get ahead of their deliverables, build more effective tools, and generate higher usage by the sales team.
READ MOREAdapting to a new trial landscape
May 5, 2020 Thought leadership
With the safety of all patients, researchers, and professionals a top priority, companies are now trying to understand how their current and future trials are affected. The FDA’s published guidance lays out how institutions and trial sponsors can rapidly adjust the way current trial participants are monitored to achieve maximum patient safety.
READ MOREEvoke Names Kristin Volk Chief Strategy Officer
April 28, 2020 News
Charged with leading the group’s integrated strategic offering, Volk brings nearly 30 years of experience delivering strategic leadership to clients across the pharmaceutical and consumer industries.
READ MOREDefining a CX strategy for today and tomorrow
April 23, 2020 Thought leadership
We have the opportunity now to reexamine your brand voice, brand tone, customer interaction points, and the overall customer experience. Here are some ideas for how you can get started.
READ MOREShifting focus from live events to adapting audiences
April 16, 2020 Thought leadership
When your yearly marketing plan, your next product launch, or label update relies heavily on live events and conferences, what do you do now that these opportunities are dwindling, maybe even evaporating altogether? Keep your customers top of mind by creating long-term strategies that are less location-reliant and more target-specific, enabling stronger connections centered on more agile customer profiles.
READ MOREWhat to do if launch is deemed "non-essential"
April 8, 2020 Thought leadership
We recognize the tough decision many brand managers are facing today regarding what to launch vs. not launch. So, what do you do when your product or campaign launch gets put on hold indefinitely due to a pandemic?
READ MORERe-Engaging the “Forgotten” Prospects Within Your CRM Database
March 24, 2020 Thought leadership
Brands that have been on the market for years likely have databases filled with prospective patients who haven’t engaged with the brand in quite some time. Instead of forgetting about these “forgotten” prospects, creating a strategy to re-engage with them may help convert a percentage into new patients.
READ MOREHow to Take Customer Experience From Theory to Practice
March 17, 2020 Thought leadership
Customer Experience may not be a new concept for most pharma brands, but integrating CX as a philosophy requires leveraging new strategies.
READ MORECreating Effective Content: Make It Useful, Make It Usable
March 9, 2020 Thought leadership
Generating great content that has a clear business purpose starts with a clear content strategy. We have identified three key steps to help ensure more meaningful, measurable, and effective content creation.
READ MOREHello. My Name Is Artificial Intelligence.
March 3, 2020 Thought leadership
Although the pharmaceutical industry may be wary about fully embracing AI, there are areas where we can get creative in the types of tools we use and how we incorporate them.
READ MOREBuilding the Next Generation of Customer Profiles in Pharma
February 20, 2020 Thought leadership
Pharma companies need to adopt an outward-looking approach that centers on agile customer profiles and shapes the relationship from the customer’s point of view.
READ MOREGetting Started With Personalization
February 5, 2020 Thought leadership
How do we make strategic decisions and investments that ensure personalization is a true value driver over the status quo, and not just a marketing novelty?
READ MOREBiosimilar DTC Outlook—Is 2020 the Year of Opportunity?
January 28, 2020 Thought leadership
We have increasingly noticed biosimilar franchises advertising to patients, hoping to win hearts and wallets with the promise of more affordable treatments. A closer look at their varying approaches to patient marketing reveals the trends that could impact these franchises—and the reference drugs they aim to copy—in the year ahead.
READ MOREPharma Turns to Texting: A CRM Channel Growing in Popularity
December 23, 2019 Thought leadership
Given how much time we spend on our smartphones, more and more pharmaceutical marketers are turning to texting to communicate with patients, opening up a channel that is ripe with opportunity.
READ MOREEvoke Names James Tsuyuki as Chief Technology Officer
December 16, 2019 News
With the promotion of James Tsuyuki to the role of Chief Technology Officer (CTO), Evoke proudly re-enforces its digital roots and prepares for future growth.
READ MOREDouble Trouble? Marketing Fixed-Dose Combinations
December 9, 2019 Thought leadership
Combination drugs are a valuable addition to the treatment landscape, whether offering patient convenience, a more powerful treatment, or both. To launch FDCs successfully with a clear path forward, marketers should first determine which strategic approach they will pursue.
READ MOREKarsten Risch Joins Evoke as Chief Medical Officer
December 5, 2019 News
A leading global health and wellness agency, Evoke announces the addition of Karsten Risch, MD, PhD, MPH, as Chief Medical Officer (CMO) to the agency’s leadership team.
READ MOREBrand Shaping is like a Marathon: Purpose and Stamina are a Must
November 25, 2019 Thought leadership
A lot of time and research go into developing a launch marketing strategy. Approaching marketing more like a sprint instead of a distance run doesn’t align with a product’s lifecycle, especially in disease areas with lots of competition. Marketers should approach brand shaping in the same way the greatest athletes of our time train and compete in marathons.
READ MORECrossover Indications: Threading the Needle Between Old and New
November 14, 2019 Thought leadership
Crossing an established product over into a new therapeutic area is an opportunity for the delivery of safe medicines to more patients, and marketers have a critical role in threading the needle between what is “old” and “new” in such a crossover indication.
READ MORECalifornia Consumer Privacy Act: What Does It Mean for Healthcare Brand Marketers?
November 5, 2019 Thought leadership
Beginning January 1, 2020, all companies with over $25 million in revenues who do business in California must comply with the California Consumer Privacy Act, or CCPA. Healthcare brand marketers, including pharma marketers, need to pay close attention to three parts of the law where they are likely to have the greatest exposure.
READ MORESeeing a Bigger Picture: Bringing the Hallmarks of Cancer from Bench to Brand
October 8, 2019 Thought leadership
The proposed model is still as influential as ever for the scientific community: countless research publications have supported, furthered, challenged, and critiqued the "Hallmarks of Cancer" framework. However, this holistic view of cancer has largely stayed within the academia, while pharmaceutical marketing to the oncology community often zooms in too granularly on specific mutations and biomarkers in lieu of the bigger picture.
READ MORERecap on our Summer 2019 Internship Program
October 14, 2019 Thought leadership
Evoke doesn’t only take a human approach to health, but also to its overall business model, including its internship program. The culture at Evoke is open, insightful, and driven. I never felt nervous to ask a question, but rather was always encouraged to engage in conversation.
READ MORERethinking HCP Engagement at Digital Pharma East: Future-Proofing Your Brand With Empathy
October 7, 2019 Thought leadership
Future-proofing your brand engagement strategy isn’t about the race to any one fancy new technology, tool, or touchpoint. The future will be won by rethinking how to deliver tailored experiences of value that meet customers where they are (not where brands want them to be)—experiences that innately understand the realities of being an HCP today.
READ MOREThe Evolution of Women’s Health & Continuing to Change the Narrative
September 25, 2019 Thought leadership
In honor of Self-Care September, a month dedicated to reminding us that taking care of ourselves is essential, we started thinking about how we approach self-care today, and in particular, how this landscape and narrative has changed for women.
READ MOREUnsticking the Stuck: The Psychology of Inertia in Healthcare
August 29, 2019 Thought leadership
Overcoming decision avoidance isn’t easy, but it is a tangible strategic opportunity for healthcare brands. In order to relish this opportunity, there are 3 key steps healthcare marketers should be doing to achieve the behavior change they seek for their brands.
READ MOREMartin Gaul selected for 2019 Clio Health Awards Jury
September 10, 2019 News
Martin Gaul, Evoke's Chief Creative Officer, Europe, will join an esteemed panel of industry leaders and innovators this November in NYC to evaluate an international pool of submissions across multiplatform categories and determine the work that set the barometer for excellence in the highly specialized field of health & wellness and pharmaceuticals.
READ MOREIs Your Website Performing? An Introduction to Google’s AMP Initiative
August 29, 2019 Thought leadership
The main benefit of implementing AMP is a better user experience through faster-rendering pages. This is achieved partially through the limits built into the specification, but mostly through a crucial piece of the AMP ecosystem—caching.
READ MOREThree Approaches to Building a Successful Pharma Franchise
August 14, 2019 Thought leadership
In a rapidly evolving market with increasingly crowded disease and/or treatment categories, pharma companies are starting to take active measures in developing franchises anchored in these 3 strategic approaches. A true franchise powerhouse will successfully balance each of these strategies without sacrificing the equity of the individual brands within its portfolios.
READ MOREPreparing for Take-off
August 1, 2019 Thought leadership
Every launch is unique. Teams face different challenges that must be overcome—but can gain key opportunities to capitalize upon. However, the prelaunch phase is probably the most critical time in every brand’s lifecycle.
READ MORENavigating Facebook’s Shift to Private Communications
July 24, 2019 Thought leadership
Given the growing demand for secure personal data, trust is a must for the social media titan. So, what does Zuckerberg’s privacy-focused vision for Facebook look like, and how might it offer new marketing capabilities for pharma and healthcare brands?
READ MOREWhy Differentiate Digital Health from Health Tech?
July 16, 2019 Thought leadership
Insights From Digital Pharma West 2019. What’s the difference between health technology and digital health? This question was posed by one of the presenters at this year’s Digital Pharma West (DPW).
READ MOREEvoke Appoints Jennifer O’Dwyer as President, North America
July 8, 2019 News
Evoke today announces industry veteran Jennifer O’Dwyer has joined the agency as President, North America. O’Dwyer brings more than 20 years of industry experience, serving in senior client services and account leadership positions.
READ MOREEvoke Nominated for MM&M Hot Shop Award
July 9, 2019 News
To get an inside perspective of what makes Evoke a “Hot Shop,” we asked a few of our newest hires and some of our longest serving team members for their ideas on all the buzz and what makes Evoke unique.
READ MOREDebunking the Digital Divide: Older Americans & the Adoption of Digital
June 10, 2019 Thought leadership
While it may be true that seniors make up the bulk of Americans who lag in tech adoption, that does not mean they as a whole are tech resistors. Let’s unpack the myths to better understand tech adoption and consumption patterns of aging Americans.
READ MOREA Week at Cannes: Creativity with a Strong Conscience
June 19, 2019 Thought leadership
First-time juror, Emily Spilko, reflects on her experience at the prestigious festival and how reviewing, discussing, and recognizing the best can push us all to do great work.
READ MOREEvoke Acquires Specialty Health Communications Agency KYNE
May 21, 2019 News
KYNE and Evoke PR & Influence, Evoke’s existing communications business, will join forces to create a new, integrated global agency named Evoke KYNE. From day one, Evoke KYNE becomes one of the world’s largest health communications agencies, representing a robust set of services, and backed by the creative, digital, and data firepower of Evoke.
READ MOREEmily Spilko Named Cannes Lions 2019 Pharma Jury Member
May 20, 2019 News
The Cannes Lions International Festival of Creativity has announced that Evoke's Executive Creative Director, Emily Spilko, will sit on this year’s jury for the Pharma Lions, part of the Health Awards Track. The Festival is being held from June 17 through June 21, 2019.
READ MOREThe New Rules: Disclosing Drug Prices in DTC Advertising
May 16, 2019 News
Less than a year after the release of President Trump’s American Patients First plan, the U.S. Department of Health and Human Services (HHS) has finalized the first rule implementing the blueprint—aimed at increasing transparency for patients and bringing down overall drug costs both for patients and for the Medicare and Medicaid programs.
READ MOREEffectively Positioning Pharmaceutical Brands
May 16, 2019 Thought leadership
Since the FDA relaxed legislation and allowed DTC advertising in 1997, the pharmaceutical industry has increasingly embraced the fundamentals of consumer marketing, making patient insight the cornerstone of all patient-facing work. However, many consumer marketing tools have been dropped into the pharma marketing world with little thought given to the differences between the two environments.
READ MOREEvoke PR & Influence Bolsters Leadership with EVP Barbara Box
May 16, 2019 News
Evoke PR & Influence, the global award-winning public relations and influencer engagement division of Evoke, announces the appointment of Barbara Box to the position of EVP, Strategy and Business Engagement. Barb will lead a New York offering for Evoke PR & Influence driving client strategy and business development.
READ MOREDynamic CRM: Engage Customers and Enhance Relationships With a More Fluid Experience
May 2, 2019 Thought leadership
Customer relationship management (CRM) is a vital component of today’s marketing ecosystem, often used in patient adherence initiatives and disease education/awareness campaigns. These programs allow brands to maintain a continuous conversation with patients long after their first interaction.
READ MOREJessica Soens Deepens Global Oncology Experience at Evoke as Senior Client Partner
May 2, 2019 News
Evoke announces today that Jessica Soens has joined the agency as Senior Client Partner, London. Bringing over a decade of dedicated oncology experience, Jessica will be an integral part of the Evoke team, working with current clients while supporting the agency’s continued growth.
READ MOREHave You Overlooked One of Today’s Most Visited Websites?
March 26, 2019 Thought leadership
Facebook and Instagram have long dominated the social media market with advertisers flocking to these platforms to reach their target audiences. In the process, marketers have become guilty of ignoring what is currently the sixth most visited website in America: Reddit.
READ MOREEvoke Appoints Alix Critchley to Lead Planning in London Office
April 3, 2019 News
Alix Critchley has joined the agency as Planning Director in the London office. Critchley brings more than 20 years of experience in brand strategy and consulting for pharmaceutical and other healthcare clients, as well as in the consumer packaged goods sector.
READ MOREThe Millennial Will See You Now: Marketing to the New Generation of Healthcare Professionals
January 30, 2019 Thought leadership
As millennials become the largest age demographic, they are not only a critical audience as consumers of healthcare, but they also make up an increasing proportion of today’s healthcare professionals (HCPs). As HCPs, millennials have adopted digital into all aspects of their lives, including how they are learning medicine and managing patients.
READ MORE#FyreFestival: Influencer Engagement Gone Wrong
February 13, 2019 Thought leadership
As communicators and marketers, there were many cringe-worthy moments watching both the Hulu and Netflix documentaries, but what really stuck with us was the mismanaged influencer engagement.
READ MOREIndustry Veterans Kathy Magnuson and James Pietz Join Evoke to Serve in Senior Client Partnership Positions
January 30, 2019 News
Evoke today announces the appointments of industry veterans and innovators Kathy Magnuson and James Pietz. Magnuson and Pietz, both join Evoke in the role of Executive Vice President, Client Partner amidst continued growth across the agency.
READ MOREMillennials Demand More From Healthcare— Is the Industry Ready?
January 17, 2019 Thought leadership
A major disruption in the healthcare industry is coming as more millennials engage with the system. It’s important to understand what makes these consumers different and find new ways to meet their needs.
READ MOREEvoke Welcomes Lauren Heinemann and Lisa Quartley
March 26, 2019 News
Evoke is excited to welcome two healthcare industry leaders who have joined our growing team. Lauren Heinemann joins Evoke as EVP, Business Engagement Lead, and Lisa Quartley comes on board as SVP, Planner.
READ MOREEvoke Appoints Liz Kane as Executive Vice President of Planning
January 24, 2019 News
Liz Kane has joined Evoke after more than eight years in the Havas network. Kane will serve as Executive Vice President, Planning with responsibilities that extend across the agency’s US and global locations.
READ MOREThe Next Frontier for Pharma
December 11, 2018 Thought leadership
As we enter into the new year, healthcare delivery is in the midst of rapid upheaval because digital transformation is sweeping the industry. But what has me most excited are the emerging and evolving therapeutic and treatment categories that will continue to grow in 2019 and beyond. These emerging categories are big—with even bigger potential for growth.
READ MOREThriving in the Mobile Age
November 29, 2018 Thought leadership
Mobile now accounts for two-thirds of all time spent on digital devices. And in 2019, mobile will eclipse TV to become the #1 medium for US adults by share of time spent. However, the data alone do not tell the full story about our media behavior. This new era is about more than optimizing display media for a smaller screen and building responsive sites. To engage consumers, marketers need to understand evolving user behaviors and how the technology continues to change.
READ MOREDiscovering Opportunities at the Dawn of Data Democratization
November 7, 2018 Thought leadership
While healthcare marketing is not yet at a point of data democratization, the current situation creates a huge opportunity for brands that are willing to go deeper with agile, analytics-led marketing.
READ MOREEvoke Names Chief Strategy Officer: Michael Cole to Lead the Group's Integrated Strategic Offering
November 13, 2018 News
Evoke announces that Michael Cole has joined the agency as Chief Strategy Officer. Cole has more than 18 years of experience differentiating brands and building integrated strategic service offerings.
READ MOREIndustry News
November 1, 2018 News
On the heels of a proposed federal regulation that would require the inclusion of drug prices in television ads, it appears more change is underway for pharmaceutical advertising.
READ MOREShelley Rahe Bolsters Evoke’s Global Client Partnership Team Amidst Continued Growth
November 7, 2018 News
As Global Client Partner, Shelley Rahe will ensure brand engagements receive a unified, integrated approach across disciplines, audiences, and geographies resulting in work that pushes the boundaries of creative bravery and shifts market dynamics.
READ MOREEvoke CEO Named a 2018 "Health Influencer" by PRWeek and MM&M
October 31, 2018 News
Evoke's CEO and founder Reid Connolly has been named to this year’s Health Influencer 50 list. The annual list of healthcare leaders, assembled by the editors of MM&M and PRWeek is in its third year, recognizing the innovators, trailblazers, and change-makers influencing all aspects of the industry.
READ MORELeveraging the Power of Microinfluencers in Healthcare
October 31, 2018 Thought leadership
While influencer marketing began with celebrity and top-tier influencers touting follower counts in the millions, social algorithms have changed, engagement rates are declining, and follower count no longer serves as a primary indicator of success. Enter the “microinfluencer.”
READ MOREEvoke Welcomes New Chief Creative Officer
October 24, 2018 News
Collette Douaihy has joined the agency as Chief Creative Officer (CCO). Douaihy brings more than 28 years of experience to her role leading the agency’s cross-office creative teams.
READ MOREThe Digitization of the Healthcare Industry
October 17, 2018 Thought leadership
The explosion of digitization within the last 5 years is fueling rapid market transformation that will redefine our next 5 years. Understanding the impending market changes is imperative to getting ahead of them.
READ MOREProposed Regulation Mandates Drug Pricing in DTC Advertising
October 17, 2018 Thought leadership
For months there have been increasing rumors and conversation swirling around the hot-button issue of proposed legislation that will require pharmaceutical drug manufacturers to list drug prices in their Direct to Consumer (DTC) advertising in an effort to increase consumer transparency, and lower drug costs.
READ MOREEvoke Taps Beck to Lead Philadelphia and Chicago
October 17, 2018 News
Amidst continued growth, industry veteran and innovator Beth Beck takes the helm. She brings to Evoke more than 25 years of healthcare marketing and advertising experience.
READ MOREEvoke Again Named a Best Place to Work for 2018
October 11, 2018 News
Evoke was again ranked as a Best Place to Work in NYC by Crain’s. The award, which is celebrating it’s 10th anniversary, identifies those employers who share a commitment to creating a supportive, collegial and empowering workplace.
READ MOREPlanning for Peaks and Pivots: Why we should evolve the way we think of detailed marketing plans
October 11, 2018 Thought leadership
Bryan Russiano, Evoke's Managing Director, Consulting, advocates for a new kind of detailed marketing plan—one that not only contains everything needed to execute against brand objectives and strategies, but that also plans for constant evaluation and agile adjustments to in-market forces and learnings.
READ MORE96 Hours at Advertising Week: Four Key Takeaways
October 9, 2018 Thought leadership
Last week in New York City, thousands of advertising professionals attended Advertising Week—the premier industry conference of the year. Evoke's EVP of Business Transformation breaks down the key themes discussed throughout the four days.
READ MOREFacebook’s New “Info and Ads” Feature Creates Opportunity (and Concerns)
October 9, 2018 Thought leadership
In response to highly publicized criticism over privacy and an inability to combat misinformation, Facebook pledged to increase transparency around advertising and the nature of business pages by creating the new Info and Ads tab earlier this year.
READ MOREGet Ready for a Telehealth Boom
October 1, 2018 Thought leadership
Virtual healthcare delivery received a major boost this month from the American Medical Association with the release of their 2019 Current Procedural Terminology (CPT) codes. The AMA included new codes for connected health services to encourage Centers for Medicare & Medicaid Services (CMS) to cover the use of these technologies by physicians.
READ MOREEvoke Acquires Navience Healthcare Solutions, LLC
September 27, 2018 News
Evoke's new Navience acquisition adds depth and breadth in the high-growth market access and payer marketing sector. Navience helps clients navigate the complexities of the ever-changing market access landscape by identifying, developing, and executing tailored solutions, backed by a robust analytics offering.
READ MOREEvoke Group Simplifies Structure, Unveils New Identity and Vision
August 20, 2018 News
The collective talent, expertise and legacy of Evoke Health, Firsthand, Fabric, Traverse HealthStrategy, Nitrogen Health, Tonic Life Communications and AboveNation Media will form the new Evoke - a fully integrated global agency brand purpose-built to navigate the complexities of today's health and wellness landscape.
READ MOREEvoke Makes a Bold Statement With Giant Acquisition
July 17, 2018 News
Evoke Group welcomes San Francisco-based Giant Creative Strategy to its collection of leading health and wellness marketing companies. Giant is a full-service creative healthcare agency focused on healthcare professional and multi-channel marketing, backed by a robust data and analytics offering.
READ MOREOn-Demand Delivery: Building a Digital Supply Chain
July 1, 2018 Thought leadership
Non-pharma DTC brands are breaking down walls and changing the retail landscape by cutting out the middleman and building direct relationships with their customers. There are lessons to be learned from how they are creating modern, seamless experiences-with new supply chains-to meet evolving consumer expectations.
READ MOREIndustry Veteran Marci Piasecki Joins Evoke Health
July 12, 2018 News
As Managing Director of Evoke Health's New York and Los Angeles offices, Piasecki will be responsible for multiple pharmaceutical, biotech, and device clients around the globe, while growing and developing the teams that deliver the high level of service the agency is known for.
READ MOREAre you GDPR-Ready?
May 20, 2018 Thought leadership
The General Data Protection Regulation (GDPR) comes into effect on May 25, changing the global landscape around data privacy for any organization offering goods or services to, or monitoring the behavior of, people in the EU.
READ MOREFacebook's Privacy Challenges and Their Impact on Pharmaceutical Advertisers
April 5, 2018 Thought leadership
Facebook CEO Mark Zuckerberg has once again found his company on the receiving end of widespread criticism in light of a privacy scandal that rocked the company-leading to a $50 billion stock plummet and an exodus of high-profile advertisers from the platform. What does it mean for brands?
READ MOREEvoke Group Acquires AboveNation Media, LLC
February 22, 2018 News
Ad Tech and Media Firm AboveNation Expands Integrated Health, Wellness and Lifestyle Offering
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