News and insights

Thought leadership

Have You Overlooked One Of
Today's Most Visited Websites?

How understanding Reddit’s user dynamics can lead to social media success

READ MORE
News

Evoke Appoints Alix Critchley to Lead Planning in London Office

April 3, 2019

Alix Critchley has joined the agency as Planning Director in the London office. Critchley brings more than 20 years of experience in brand strategy and consulting for pharmaceutical and other healthcare clients, as well as in the consumer packaged goods sector.

READ MORE
Thought leadership

The Millennial Will See You Now: Marketing to the New Generation of Healthcare Professionals

January 30, 2019

As millennials become the largest age demographic, they are not only a critical audience as consumers of healthcare, but they also make up an increasing proportion of today’s healthcare professionals (HCPs). As HCPs, millennials have adopted digital into all aspects of their lives, including how they are learning medicine and managing patients.

READ MORE
Thought leadership

#FyreFestival: Influencer Engagement Gone Wrong

February 13, 2019

As communicators and marketers, there were many cringe-worthy moments watching both the Hulu and Netflix documentaries, but what really stuck with us was the mismanaged influencer engagement.

READ MORE
News

Industry Veterans Kathy Magnuson and James Pietz Join Evoke to Serve in Senior Client Partnership Positions

January 30, 2019

Evoke today announces the appointments of industry veterans and innovators Kathy Magnuson and James Pietz. Magnuson and Pietz, both join Evoke in the role of Executive Vice President, Client Partner amidst continued growth across the agency.

READ MORE

Millennials Demand More From Healthcare— Is the Industry Ready?

January 17, 2019 Thought leadership

A major disruption in the healthcare industry is coming as more millennials engage with the system. It’s important to understand what makes these consumers different and find new ways to meet their needs.

READ MORE

Evoke Welcomes Lauren Heinemann and Lisa Quartley

March 26, 2019 News

Evoke is excited to welcome two healthcare industry leaders who have joined our growing team. Lauren Heinemann joins Evoke as EVP, Business Engagement Lead, and Lisa Quartley comes on board as SVP, Planner.

READ MORE

Evoke Appoints Liz Kane as Executive Vice President of Planning

January 24, 2019 News

Liz Kane has joined Evoke after more than eight years in the Havas network. Kane will serve as Executive Vice President, Planning with responsibilities that extend across the agency’s US and global locations.

READ MORE

The Next Frontier for Pharma

December 11, 2018 Thought leadership

As we enter into the new year, healthcare delivery is in the midst of rapid upheaval because digital transformation is sweeping the industry. But what has me most excited are the emerging and evolving therapeutic and treatment categories that will continue to grow in 2019 and beyond. These emerging categories are big—with even bigger potential for growth.

READ MORE

Thriving in the Mobile Age

November 29, 2018 Thought leadership

Mobile now accounts for two-thirds of all time spent on digital devices. And in 2019, mobile will eclipse TV to become the #1 medium for US adults by share of time spent. However, the data alone do not tell the full story about our media behavior. This new era is about more than optimizing display media for a smaller screen and building responsive sites. To engage consumers, marketers need to understand evolving user behaviors and how the technology continues to change.

READ MORE

Discovering Opportunities at the Dawn of Data Democratization

November 7, 2018 Thought leadership

While healthcare marketing is not yet at a point of data democratization, the current situation creates a huge opportunity for brands that are willing to go deeper with agile, analytics-led marketing.

READ MORE

Evoke Names Chief Strategy Officer: Michael Cole to Lead the Group's Integrated Strategic Offering

November 13, 2018 News

Evoke announces that Michael Cole has joined the agency as Chief Strategy Officer. Cole has more than 18 years of experience differentiating brands and building integrated strategic service offerings.

READ MORE

Industry News

November 1, 2018 News

On the heels of a proposed federal regulation that would require the inclusion of drug prices in television ads, it appears more change is underway for pharmaceutical advertising.

READ MORE

Shelley Rahe Bolsters Evoke’s Global Client Partnership Team Amidst Continued Growth

November 7, 2018 News

As Global Client Partner, Shelley Rahe will ensure brand engagements receive a unified, integrated approach across disciplines, audiences, and geographies resulting in work that pushes the boundaries of creative bravery and shifts market dynamics.

READ MORE

Evoke CEO Named a 2018 "Health Influencer" by PRWeek and MM&M

October 31, 2018 News

Evoke's CEO and founder Reid Connolly has been named to this year’s Health Influencer 50 list. The annual list of healthcare leaders, assembled by the editors of MM&M and PRWeek is in its third year, recognizing the innovators, trailblazers, and change-makers influencing all aspects of the industry.

READ MORE

Leveraging the Power of Microinfluencers in Healthcare

October 31, 2018 Thought leadership

While influencer marketing began with celebrity and top-tier influencers touting follower counts in the millions, social algorithms have changed, engagement rates are declining, and follower count no longer serves as a primary indicator of success. Enter the “microinfluencer.”

READ MORE

Evoke Welcomes New Chief Creative Officer

October 24, 2018 News

Collette Douaihy has joined the agency as Chief Creative Officer (CCO). Douaihy brings more than 28 years of experience to her role leading the agency’s cross-office creative teams.

READ MORE

The Digitization of the Healthcare Industry

October 17, 2018 Thought leadership

The explosion of digitization within the last 5 years is fueling rapid market transformation that will redefine our next 5 years. Understanding the impending market changes is imperative to getting ahead of them.

READ MORE

Proposed Regulation Mandates Drug Pricing in DTC Advertising

October 17, 2018 Thought leadership

For months there have been increasing rumors and conversation swirling around the hot-button issue of proposed legislation that will require pharmaceutical drug manufacturers to list drug prices in their Direct to Consumer (DTC) advertising in an effort to increase consumer transparency, and lower drug costs.

READ MORE

Evoke Taps Beck to Lead Philadelphia and Chicago

October 17, 2018 News

Amidst continued growth, industry veteran and innovator Beth Beck takes the helm. She brings to Evoke more than 25 years of healthcare marketing and advertising experience.

READ MORE

Evoke Again Named a Best Place to Work for 2018

October 11, 2018 News

Evoke was again ranked as a Best Place to Work in NYC by Crain’s. The award, which is celebrating it’s 10th anniversary, identifies those employers who share a commitment to creating a supportive, collegial and empowering workplace.

READ MORE

Planning for Peaks and Pivots: Why we should evolve the way we think of detailed marketing plans

October 11, 2018 Thought leadership

Bryan Russiano, Evoke's Managing Director, Consulting, advocates for a new kind of detailed marketing plan—one that not only contains everything needed to execute against brand objectives and strategies, but that also plans for constant evaluation and agile adjustments to in-market forces and learnings.

READ MORE

96 Hours at Advertising Week: Four Key Takeaways

October 9, 2018 Thought leadership

Last week in New York City, thousands of advertising professionals attended Advertising Week—the premier industry conference of the year. Evoke's EVP of Business Transformation breaks down the key themes discussed throughout the four days.

READ MORE

Facebook’s New “Info and Ads” Feature Creates Opportunity (and Concerns)

October 9, 2018 Thought leadership

In response to highly publicized criticism over privacy and an inability to combat misinformation, Facebook pledged to increase transparency around advertising and the nature of business pages by creating the new Info and Ads tab earlier this year.

READ MORE

Get Ready for a Telehealth Boom

October 1, 2018 Thought leadership

Virtual healthcare delivery received a major boost this month from the American Medical Association with the release of their 2019 Current Procedural Terminology (CPT) codes. The AMA included new codes for connected health services to encourage Centers for Medicare & Medicaid Services (CMS) to cover the use of these technologies by physicians.

READ MORE

Evoke Acquires Navience Healthcare Solutions, LLC

September 27, 2018 News

Evoke's new Navience acquisition adds depth and breadth in the high-growth market access and payer marketing sector. Navience helps clients navigate the complexities of the ever-changing market access landscape by identifying, developing, and executing tailored solutions, backed by a robust analytics offering.

READ MORE

Evoke Group Simplifies Structure, Unveils New Identity and Vision

August 20, 2018 News

The collective talent, expertise and legacy of Evoke Health, Firsthand, Fabric, Traverse HealthStrategy, Nitrogen Health, Tonic Life Communications and AboveNation Media will form the new Evoke - a fully integrated global agency brand purpose-built to navigate the complexities of today's health and wellness landscape.

READ MORE

Evoke Makes a Bold Statement With Giant Acquisition

July 17, 2018 News

Evoke Group welcomes San Francisco-based Giant Creative Strategy to its collection of leading health and wellness marketing companies. Giant is a full-service creative healthcare agency focused on healthcare professional and multi-channel marketing, backed by a robust data and analytics offering.

READ MORE

On-Demand Delivery: Building a Digital Supply Chain

July 1, 2018 Thought leadership

Non-pharma DTC brands are breaking down walls and changing the retail landscape by cutting out the middleman and building direct relationships with their customers. There are lessons to be learned from how they are creating modern, seamless experiences-with new supply chains-to meet evolving consumer expectations.

READ MORE

Industry Veteran Marci Piasecki Joins Evoke Health

July 12, 2018 News

As Managing Director of Evoke Health's New York and Los Angeles offices, Piasecki will be responsible for multiple pharmaceutical, biotech, and device clients around the globe, while growing and developing the teams that deliver the high level of service the agency is known for.

READ MORE

Are you GDPR-Ready?

May 20, 2018 Thought leadership

The General Data Protection Regulation (GDPR) comes into effect on May 25, changing the global landscape around data privacy for any organization offering goods or services to, or monitoring the behavior of, people in the EU.

READ MORE

Facebook's Privacy Challenges and Their Impact on Pharmaceutical Advertisers

April 5, 2018 Thought leadership

Facebook CEO Mark Zuckerberg has once again found his company on the receiving end of widespread criticism in light of a privacy scandal that rocked the company-leading to a $50 billion stock plummet and an exodus of high-profile advertisers from the platform. What does it mean for brands?

READ MORE

Evoke Group Acquires AboveNation Media, LLC

February 22, 2018 News

Ad Tech and Media Firm AboveNation Expands Integrated Health, Wellness and Lifestyle Offering

READ MORE