News and insights
Double Trouble? Marketing Fixed-Dose Combinations
December 9, 2019Combination drugs are a valuable addition to the treatment landscape, whether offering patient convenience, a more powerful treatment, or both. To launch FDCs successfully with a clear path forward, marketers should first determine which strategic approach they will pursue.
READ MOREBrand Shaping is like a Marathon: Purpose and Stamina are a Must
November 25, 2019A lot of time and research go into developing a launch marketing strategy. Approaching marketing more like a sprint instead of a distance run doesn’t align with a product’s lifecycle, especially in disease areas with lots of competition. Marketers should approach brand shaping in the same way the greatest athletes of our time train and compete in marathons.
READ MORECrossover Indications: Threading the Needle Between Old and New
November 14, 2019Crossing an established product over into a new therapeutic area is an opportunity for the delivery of safe medicines to more patients, and marketers have a critical role in threading the needle between what is “old” and “new” in such a crossover indication.
READ MORECalifornia Consumer Privacy Act: What Does It Mean for Healthcare Brand Marketers?
November 5, 2019Beginning January 1, 2020, all companies with over $25 million in revenues who do business in California must comply with the California Consumer Privacy Act, or CCPA. Healthcare brand marketers, including pharma marketers, need to pay close attention to three parts of the law where they are likely to have the greatest exposure.
READ MORESeeing a Bigger Picture: Bringing the Hallmarks of Cancer from Bench to Brand
October 8, 2019 Thought leadership
The proposed model is still as influential as ever for the scientific community: countless research publications have supported, furthered, challenged, and critiqued the "Hallmarks of Cancer" framework. However, this holistic view of cancer has largely stayed within the academia, while pharmaceutical marketing to the oncology community often zooms in too granularly on specific mutations and biomarkers in lieu of the bigger picture.
READ MORERecap on our Summer 2019 Internship Program
October 14, 2019 Thought leadership
Evoke doesn’t only take a human approach to health, but also to its overall business model, including its internship program. The culture at Evoke is open, insightful, and driven. I never felt nervous to ask a question, but rather was always encouraged to engage in conversation.
READ MORERethinking HCP Engagement at Digital Pharma East: Future-Proofing Your Brand With Empathy
October 7, 2019 Thought leadership
Future-proofing your brand engagement strategy isn’t about the race to any one fancy new technology, tool, or touchpoint. The future will be won by rethinking how to deliver tailored experiences of value that meet customers where they are (not where brands want them to be)—experiences that innately understand the realities of being an HCP today.
READ MOREThe Evolution of Women’s Health & Continuing to Change the Narrative
September 25, 2019 Thought leadership
In honor of Self-Care September, a month dedicated to reminding us that taking care of ourselves is essential, we started thinking about how we approach self-care today, and in particular, how this landscape and narrative has changed for women.
READ MOREUnsticking the Stuck: The Psychology of Inertia in Healthcare
August 29, 2019 Thought leadership
Overcoming decision avoidance isn’t easy, but it is a tangible strategic opportunity for healthcare brands. In order to relish this opportunity, there are 3 key steps healthcare marketers should be doing to achieve the behavior change they seek for their brands.
READ MOREMartin Gaul selected for 2019 Clio Health Awards Jury
September 10, 2019 News
Martin Gaul, Evoke's Chief Creative Officer, Europe, will join an esteemed panel of industry leaders and innovators this November in NYC to evaluate an international pool of submissions across multiplatform categories and determine the work that set the barometer for excellence in the highly specialized field of health & wellness and pharmaceuticals.
READ MOREIs Your Website Performing? An Introduction to Google’s AMP Initiative
August 29, 2019 Thought leadership
The main benefit of implementing AMP is a better user experience through faster-rendering pages. This is achieved partially through the limits built into the specification, but mostly through a crucial piece of the AMP ecosystem—caching.
READ MOREThree Approaches to Building a Successful Pharma Franchise
August 14, 2019 Thought leadership
In a rapidly evolving market with increasingly crowded disease and/or treatment categories, pharma companies are starting to take active measures in developing franchises anchored in these 3 strategic approaches. A true franchise powerhouse will successfully balance each of these strategies without sacrificing the equity of the individual brands within its portfolios.
READ MOREPreparing for Take-off
August 1, 2019 Thought leadership
Every launch is unique. Teams face different challenges that must be overcome—but can gain key opportunities to capitalize upon. However, the prelaunch phase is probably the most critical time in every brand’s lifecycle.
READ MORENavigating Facebook’s Shift to Private Communications
July 24, 2019 Thought leadership
Given the growing demand for secure personal data, trust is a must for the social media titan. So, what does Zuckerberg’s privacy-focused vision for Facebook look like, and how might it offer new marketing capabilities for pharma and healthcare brands?
READ MOREWhy Differentiate Digital Health from Health Tech?
July 16, 2019 Thought leadership
Insights From Digital Pharma West 2019. What’s the difference between health technology and digital health? This question was posed by one of the presenters at this year’s Digital Pharma West (DPW).
READ MOREEvoke Appoints Jennifer O’Dwyer as President, North America
July 8, 2019 News
Evoke today announces industry veteran Jennifer O’Dwyer has joined the agency as President, North America. O’Dwyer brings more than 20 years of industry experience, serving in senior client services and account leadership positions.
READ MOREEvoke Nominated for MM&M Hot Shop Award
July 9, 2019 News
To get an inside perspective of what makes Evoke a “Hot Shop,” we asked a few of our newest hires and some of our longest serving team members for their ideas on all the buzz and what makes Evoke unique.
READ MOREDebunking the Digital Divide: Older Americans & the Adoption of Digital
June 10, 2019 Thought leadership
While it may be true that seniors make up the bulk of Americans who lag in tech adoption, that does not mean they as a whole are tech resistors. Let’s unpack the myths to better understand tech adoption and consumption patterns of aging Americans.
READ MOREA Week at Cannes: Creativity with a Strong Conscience
June 19, 2019 Thought leadership
First-time juror, Emily Spilko, reflects on her experience at the prestigious festival and how reviewing, discussing, and recognizing the best can push us all to do great work.
READ MOREEvoke Acquires Specialty Health Communications Agency KYNE
May 21, 2019 News
KYNE and Evoke PR & Influence, Evoke’s existing communications business, will join forces to create a new, integrated global agency named Evoke KYNE. From day one, Evoke KYNE becomes one of the world’s largest health communications agencies, representing a robust set of services, and backed by the creative, digital, and data firepower of Evoke.
READ MOREEmily Spilko Named Cannes Lions 2019 Pharma Jury Member
May 20, 2019 News
The Cannes Lions International Festival of Creativity has announced that Evoke's Executive Creative Director, Emily Spilko, will sit on this year’s jury for the Pharma Lions, part of the Health Awards Track. The Festival is being held from June 17 through June 21, 2019.
READ MOREThe New Rules: Disclosing Drug Prices in DTC Advertising
May 16, 2019 News
Less than a year after the release of President Trump’s American Patients First plan, the U.S. Department of Health and Human Services (HHS) has finalized the first rule implementing the blueprint—aimed at increasing transparency for patients and bringing down overall drug costs both for patients and for the Medicare and Medicaid programs.
READ MOREEffectively Positioning Pharmaceutical Brands
May 16, 2019 Thought leadership
Since the FDA relaxed legislation and allowed DTC advertising in 1997, the pharmaceutical industry has increasingly embraced the fundamentals of consumer marketing, making patient insight the cornerstone of all patient-facing work. However, many consumer marketing tools have been dropped into the pharma marketing world with little thought given to the differences between the two environments.
READ MOREEvoke PR & Influence Bolsters Leadership with EVP Barbara Box
May 16, 2019 News
Evoke PR & Influence, the global award-winning public relations and influencer engagement division of Evoke, announces the appointment of Barbara Box to the position of EVP, Strategy and Business Engagement. Barb will lead a New York offering for Evoke PR & Influence driving client strategy and business development.
READ MOREDynamic CRM: Engage Customers and Enhance Relationships With a More Fluid Experience
May 2, 2019 Thought leadership
Customer relationship management (CRM) is a vital component of today’s marketing ecosystem, often used in patient adherence initiatives and disease education/awareness campaigns. These programs allow brands to maintain a continuous conversation with patients long after their first interaction.
READ MOREJessica Soens Deepens Global Oncology Experience at Evoke as Senior Client Partner
May 2, 2019 News
Evoke announces today that Jessica Soens has joined the agency as Senior Client Partner, London. Bringing over a decade of dedicated oncology experience, Jessica will be an integral part of the Evoke team, working with current clients while supporting the agency’s continued growth.
READ MOREHave You Overlooked One of Today’s Most Visited Websites?
March 26, 2019 Thought leadership
Facebook and Instagram have long dominated the social media market with advertisers flocking to these platforms to reach their target audiences. In the process, marketers have become guilty of ignoring what is currently the sixth most visited website in America: Reddit.
READ MOREEvoke Appoints Alix Critchley to Lead Planning in London Office
April 3, 2019 News
Alix Critchley has joined the agency as Planning Director in the London office. Critchley brings more than 20 years of experience in brand strategy and consulting for pharmaceutical and other healthcare clients, as well as in the consumer packaged goods sector.
READ MOREThe Millennial Will See You Now: Marketing to the New Generation of Healthcare Professionals
January 30, 2019 Thought leadership
As millennials become the largest age demographic, they are not only a critical audience as consumers of healthcare, but they also make up an increasing proportion of today’s healthcare professionals (HCPs). As HCPs, millennials have adopted digital into all aspects of their lives, including how they are learning medicine and managing patients.
READ MORE#FyreFestival: Influencer Engagement Gone Wrong
February 13, 2019 Thought leadership
As communicators and marketers, there were many cringe-worthy moments watching both the Hulu and Netflix documentaries, but what really stuck with us was the mismanaged influencer engagement.
READ MOREIndustry Veterans Kathy Magnuson and James Pietz Join Evoke to Serve in Senior Client Partnership Positions
January 30, 2019 News
Evoke today announces the appointments of industry veterans and innovators Kathy Magnuson and James Pietz. Magnuson and Pietz, both join Evoke in the role of Executive Vice President, Client Partner amidst continued growth across the agency.
READ MOREMillennials Demand More From Healthcare— Is the Industry Ready?
January 17, 2019 Thought leadership
A major disruption in the healthcare industry is coming as more millennials engage with the system. It’s important to understand what makes these consumers different and find new ways to meet their needs.
READ MOREEvoke Welcomes Lauren Heinemann and Lisa Quartley
March 26, 2019 News
Evoke is excited to welcome two healthcare industry leaders who have joined our growing team. Lauren Heinemann joins Evoke as EVP, Business Engagement Lead, and Lisa Quartley comes on board as SVP, Planner.
READ MOREEvoke Appoints Liz Kane as Executive Vice President of Planning
January 24, 2019 News
Liz Kane has joined Evoke after more than eight years in the Havas network. Kane will serve as Executive Vice President, Planning with responsibilities that extend across the agency’s US and global locations.
READ MOREThe Next Frontier for Pharma
December 11, 2018 Thought leadership
As we enter into the new year, healthcare delivery is in the midst of rapid upheaval because digital transformation is sweeping the industry. But what has me most excited are the emerging and evolving therapeutic and treatment categories that will continue to grow in 2019 and beyond. These emerging categories are big—with even bigger potential for growth.
READ MOREThriving in the Mobile Age
November 29, 2018 Thought leadership
Mobile now accounts for two-thirds of all time spent on digital devices. And in 2019, mobile will eclipse TV to become the #1 medium for US adults by share of time spent. However, the data alone do not tell the full story about our media behavior. This new era is about more than optimizing display media for a smaller screen and building responsive sites. To engage consumers, marketers need to understand evolving user behaviors and how the technology continues to change.
READ MOREDiscovering Opportunities at the Dawn of Data Democratization
November 7, 2018 Thought leadership
While healthcare marketing is not yet at a point of data democratization, the current situation creates a huge opportunity for brands that are willing to go deeper with agile, analytics-led marketing.
READ MOREEvoke Names Chief Strategy Officer: Michael Cole to Lead the Group's Integrated Strategic Offering
November 13, 2018 News
Evoke announces that Michael Cole has joined the agency as Chief Strategy Officer. Cole has more than 18 years of experience differentiating brands and building integrated strategic service offerings.
READ MOREIndustry News
November 1, 2018 News
On the heels of a proposed federal regulation that would require the inclusion of drug prices in television ads, it appears more change is underway for pharmaceutical advertising.
READ MOREShelley Rahe Bolsters Evoke’s Global Client Partnership Team Amidst Continued Growth
November 7, 2018 News
As Global Client Partner, Shelley Rahe will ensure brand engagements receive a unified, integrated approach across disciplines, audiences, and geographies resulting in work that pushes the boundaries of creative bravery and shifts market dynamics.
READ MOREEvoke CEO Named a 2018 "Health Influencer" by PRWeek and MM&M
October 31, 2018 News
Evoke's CEO and founder Reid Connolly has been named to this year’s Health Influencer 50 list. The annual list of healthcare leaders, assembled by the editors of MM&M and PRWeek is in its third year, recognizing the innovators, trailblazers, and change-makers influencing all aspects of the industry.
READ MORELeveraging the Power of Microinfluencers in Healthcare
October 31, 2018 Thought leadership
While influencer marketing began with celebrity and top-tier influencers touting follower counts in the millions, social algorithms have changed, engagement rates are declining, and follower count no longer serves as a primary indicator of success. Enter the “microinfluencer.”
READ MOREEvoke Welcomes New Chief Creative Officer
October 24, 2018 News
Collette Douaihy has joined the agency as Chief Creative Officer (CCO). Douaihy brings more than 28 years of experience to her role leading the agency’s cross-office creative teams.
READ MOREThe Digitization of the Healthcare Industry
October 17, 2018 Thought leadership
The explosion of digitization within the last 5 years is fueling rapid market transformation that will redefine our next 5 years. Understanding the impending market changes is imperative to getting ahead of them.
READ MOREProposed Regulation Mandates Drug Pricing in DTC Advertising
October 17, 2018 Thought leadership
For months there have been increasing rumors and conversation swirling around the hot-button issue of proposed legislation that will require pharmaceutical drug manufacturers to list drug prices in their Direct to Consumer (DTC) advertising in an effort to increase consumer transparency, and lower drug costs.
READ MOREEvoke Taps Beck to Lead Philadelphia and Chicago
October 17, 2018 News
Amidst continued growth, industry veteran and innovator Beth Beck takes the helm. She brings to Evoke more than 25 years of healthcare marketing and advertising experience.
READ MOREEvoke Again Named a Best Place to Work for 2018
October 11, 2018 News
Evoke was again ranked as a Best Place to Work in NYC by Crain’s. The award, which is celebrating it’s 10th anniversary, identifies those employers who share a commitment to creating a supportive, collegial and empowering workplace.
READ MOREPlanning for Peaks and Pivots: Why we should evolve the way we think of detailed marketing plans
October 11, 2018 Thought leadership
Bryan Russiano, Evoke's Managing Director, Consulting, advocates for a new kind of detailed marketing plan—one that not only contains everything needed to execute against brand objectives and strategies, but that also plans for constant evaluation and agile adjustments to in-market forces and learnings.
READ MORE96 Hours at Advertising Week: Four Key Takeaways
October 9, 2018 Thought leadership
Last week in New York City, thousands of advertising professionals attended Advertising Week—the premier industry conference of the year. Evoke's EVP of Business Transformation breaks down the key themes discussed throughout the four days.
READ MOREFacebook’s New “Info and Ads” Feature Creates Opportunity (and Concerns)
October 9, 2018 Thought leadership
In response to highly publicized criticism over privacy and an inability to combat misinformation, Facebook pledged to increase transparency around advertising and the nature of business pages by creating the new Info and Ads tab earlier this year.
READ MOREGet Ready for a Telehealth Boom
October 1, 2018 Thought leadership
Virtual healthcare delivery received a major boost this month from the American Medical Association with the release of their 2019 Current Procedural Terminology (CPT) codes. The AMA included new codes for connected health services to encourage Centers for Medicare & Medicaid Services (CMS) to cover the use of these technologies by physicians.
READ MOREEvoke Acquires Navience Healthcare Solutions, LLC
September 27, 2018 News
Evoke's new Navience acquisition adds depth and breadth in the high-growth market access and payer marketing sector. Navience helps clients navigate the complexities of the ever-changing market access landscape by identifying, developing, and executing tailored solutions, backed by a robust analytics offering.
READ MOREEvoke Group Simplifies Structure, Unveils New Identity and Vision
August 20, 2018 News
The collective talent, expertise and legacy of Evoke Health, Firsthand, Fabric, Traverse HealthStrategy, Nitrogen Health, Tonic Life Communications and AboveNation Media will form the new Evoke - a fully integrated global agency brand purpose-built to navigate the complexities of today's health and wellness landscape.
READ MOREEvoke Makes a Bold Statement With Giant Acquisition
July 17, 2018 News
Evoke Group welcomes San Francisco-based Giant Creative Strategy to its collection of leading health and wellness marketing companies. Giant is a full-service creative healthcare agency focused on healthcare professional and multi-channel marketing, backed by a robust data and analytics offering.
READ MOREOn-Demand Delivery: Building a Digital Supply Chain
July 1, 2018 Thought leadership
Non-pharma DTC brands are breaking down walls and changing the retail landscape by cutting out the middleman and building direct relationships with their customers. There are lessons to be learned from how they are creating modern, seamless experiences-with new supply chains-to meet evolving consumer expectations.
READ MOREIndustry Veteran Marci Piasecki Joins Evoke Health
July 12, 2018 News
As Managing Director of Evoke Health's New York and Los Angeles offices, Piasecki will be responsible for multiple pharmaceutical, biotech, and device clients around the globe, while growing and developing the teams that deliver the high level of service the agency is known for.
READ MOREAre you GDPR-Ready?
May 20, 2018 Thought leadership
The General Data Protection Regulation (GDPR) comes into effect on May 25, changing the global landscape around data privacy for any organization offering goods or services to, or monitoring the behavior of, people in the EU.
READ MOREFacebook's Privacy Challenges and Their Impact on Pharmaceutical Advertisers
April 5, 2018 Thought leadership
Facebook CEO Mark Zuckerberg has once again found his company on the receiving end of widespread criticism in light of a privacy scandal that rocked the company-leading to a $50 billion stock plummet and an exodus of high-profile advertisers from the platform. What does it mean for brands?
READ MOREEvoke Group Acquires AboveNation Media, LLC
February 22, 2018 News
Ad Tech and Media Firm AboveNation Expands Integrated Health, Wellness and Lifestyle Offering
READ MORE