Evoke Taps Beck to Lead Philadelphia and Chicago
PHILADELPHIA, October 11, 2018 – Evoke (www.evokegroup.com), part of Huntsworth plc (HNT: LSE), announces today that industry veteran and innovator Beth Beck has joined the agency as Group Managing Director and will oversee the group’s Philadelphia and Chicago offices. Beck brings to Evoke more than 25 years of healthcare marketing and advertising experience.
“This industry is about relationships. Our clients are faced with unique challenges from all sides and need partners they trust—partners who not only deliver breakthrough work, but also add extra value as a trusted resource along the way. That’s what brought me to Evoke. I was aware of their long-term client relationships, as well as a culture that understands the importance of building personal connections.” Beck adds, “In today’s evolving healthcare landscape, our client partners are looking for innovative approaches to solve more complex business challenges. This no longer allows for a siloed, traditional approach to marketing. Evoke’s full-service structure, across HCP, payer, and consumer marketing, media, and communications, is exactly what today’s health and wellness clients need. Clients want partners who have the talent and resources to bring them new ideas, and an agency philosophy that allows for flexibility to adapt as objectives change.”
“Beth has a great reputation for building teams,” says Tom Donnelly, Evoke’s President, North America. “She understands what resources each client needs at just the right moments. She is the perfect fit for this organization, fully capable of recognizing and drawing from across each of our disciplines to service our largest accounts, while also giving some of our smaller clients the attention they deserve.”
Most recently, Beck served as General Manager at McCann Health, North America. Prior to that role, she was EVP, Managing Director at McCann Torre Lazur and also worked in various leadership roles at Havas, Hyphen, and other McCann agencies. She also has held roles on the client side, working in both sales and marketing. In 2016, she was recognized by the Healthcare Businesswomen’s Association (HBA) with the HBA Luminary award. This award recognizes women who serve as role models and mentors in their company as well as exhibit a successful career in the healthcare industry.
About Evoke and Huntsworth:
Evoke (www.evokegroup.com) is a leading marketing, media, and communications agency bound by a common purpose: Health More Human™. With offices in New York, Philadelphia, San Francisco, London, Princeton, Chicago, Los Angeles, Singapore, and Dubai, the group of 550+ employees are working with 18 of the top 20 pharmaceutical companies worldwide.
Evoke is part of Huntsworth plc (HNT: LSE) (www.huntsworth.com), an international healthcare and communications group. The group's principal areas of focus are marketing, medical, and immersive communications services to healthcare clients, which are primarily large and mid-size pharmaceutical and biotech companies. It also has a smaller communications group, which provides a wide range of communications and advisory services, including strategic communications, public affairs, investor relations, and consumer marketing.