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Evoke Appoints Alix Critchley to Lead Planning in London Office

London, April 3, 2019 – Evoke ( today announces that Alix Critchley has joined the agency as Planning Director in the London office. Critchley brings more than 20 years of experience in brand strategy and consulting for pharmaceutical and other healthcare clients, as well as in the consumer packaged goods sector.

Prior to joining Evoke, Alix served as Head of Planning for McCann Health, where she led the global planning for GSK’s consumer healthcare business. Before that, she served as Head of Strategy for Saatchi & Saatchi Wellness UK and Brand Strategy Director for a newly formed healthcare business at Serco. Critchley’s extensive background in consumer planning was first developed while working in various planning roles at agencies such as JWT and BMB.

In her new role, Critchley will lead planning services for clients in the UK as well as the agency’s global work, while overseeing the London office’s planning department.

“Evoke’s ‘health more human’ philosophy and ‘humanize’ methodology really resonate with me,” says Critchley. “I’m excited to bring my passion for human insight and empathy in healthcare to the fore with this brilliant team of experienced creative, strategic, and scientific thinkers.”

Jon Clark, Evoke President, Europe, says, “Our clients are demanding a more strategically connected experience across function and channel, which marries perfectly with Alix’s experience and expertise. She has operated at the highest level with many of the world’s leading healthcare companies and has an unparalleled depth of knowledge to offer our clients, providing them with strategic counsel and guidance through today’s challenging environment.”

About Evoke
Evoke ( is a leading marketing, media, and communications agency bound by a common purpose: Health More Human™. With offices in New York, Philadelphia, San Francisco, London, Princeton, Chicago, Los Angeles, Singapore, and Dubai, the group of 550+ employees is working with 18 of the top 20 pharmaceutical companies worldwide.

Evoke is part of Huntsworth plc (HNT:LSE) (, an international healthcare and communications group. The group’s principal areas of focus are marketing, medical, and immersive communication services to healthcare clients, which are primarily large and mid-sized pharmaceutical and biotech companies. It also has a smaller communications group, which provides a range of communication and advisory services, including strategic communications, public affairs, investor relations, and consumer marketing.