Evoke Appoints Liz Kane as Executive Vice President of Planning
New York, January 24, 2019 – Liz Kane has joined Evoke (www.evokegroup.com) after more than eight years in the Havas network. She will serve as Executive Vice President of Planning with responsibilities that extend across the agency’s US and global locations.
Kane has more than 20 years of strategic planning experience with a focus on health and wellness brands in the Rx and OTC space. She has also worked with CPG brands, specifically within the beauty, cosmetic, and fashion categories.
“Evoke is finding innovative ways to take healthcare marketing to the next level,” says Kane. “They have taken the right approach to building a truly integrated service offering, which starts with research and insight development. I’m excited to lead this group and partner with the talented people at Evoke and our clients.”
Evoke’s Chief Strategy Officer, Michael Cole, says, “Liz brings a remarkable reputation to our team. She is known for her ability to find insights that allow agencies to elevate a brand’s presence in complex categories and competitive markets—and with a smart, collaborative, and personable approach.”
Kane most recently served as Managing Director, Planning at Havas Tonic, and Group Planning Director at Havas. Previously, she led planning departments at Saatchi & Saatchi, FCB Global, and Leo Burnett, and provided similar services at Kaplan Thaler, Deutsch, and Ogilvy.
Cole adds, “She knows this industry, our clients, and what it takes to break through and succeed.”
Evoke (www.evokegroup.com) is a leading marketing, media, and communications agency bound by a common purpose: Health More Human™. With offices in New York, Philadelphia, San Francisco, London, Princeton, Chicago, Los Angeles, Singapore, and Dubai, the group of 550+ employees is working with 18 of the top 20 pharmaceutical companies worldwide.
Evoke is part of Huntsworth plc (HNT: LSE) (www.huntsworth.com), an international healthcare and communications group. The group’s principal areas of focus are marketing, medical, and immersive communication services to healthcare clients, which are primarily large and mid-sized pharmaceutical and biotech companies. It also has a smaller communications group, which provides a range of communications and advisory services, including strategic communications, public affairs, investor relations, and consumer marketing.