Evoke Welcomes New Chief Creative Officer
New York, October 24, 2018 – Evoke (www.evokegroup.com), part of Huntsworth plc (HNT: LSE), today announced that industry veteran Collette Douaihy has joined the agency as Chief Creative Officer (CCO). Douaihy brings more than 28 years of experience to her role leading the agency’s cross-office creative teams.
“Evoke’s recent restructuring and rebranding efforts are what attracted me most to this position,” says Douaihy. “We see now, more than ever, a need to drive efficiencies. This kind of streamlined offering is a smart approach: one brand, one agency experience. We are positioned to deliver a fully integrated offering in the health and wellness space, giving us a strong advantage over our competitors.”
Reid Connolly, Evoke CEO, says, “Attitude is everything. And Collette’s is award-winning. She’s built a reputation on it. It impacts the work and environment. No matter what the day brings, how you choose to respond holds enormous power in the success or failure of the challenges we face every day. And what better way to foster creativity and produce more meaningful work for our clients.”
Douaihy previously led creative teams at Digitas Health for the past decade. She has worked with leading healthcare clients across nearly every therapeutic category, targeting patient and HCP audiences in both US and global markets. Douaihy’s teams have been recognized for creative excellence by the MM&M Awards, DTC Awards, Cannes Lions Health, Rx Club, Philly Addy Awards, Creative Floor, and others. She has also served on the Health and Wellness Jury at the Cannes Lions Festival.
“I’ve built my career on establishing strong relationships—with clients and my teams,” adds Douaihy. “Developing a level of trust and honest communication can lead to big, bold ideas. I’m eager to strengthen this team of innovators, content creators, and culture curators. With the seismic shift happening in healthcare advertising, clients need partners who can adapt quickly and be future-ready.”
Evoke (www.evokegroup.com) is a leading marketing, media, and communications agency bound by a common purpose: Health More Human™. With offices in New York, Philadelphia, San Francisco, London, Princeton, Chicago, Los Angeles, Singapore, and Dubai, the group of 550+ employees are working with 18 of the top 20 pharmaceutical companies worldwide.
Evoke is part of Huntsworth plc (HNT: LSE) (www.huntsworth.com), an international healthcare and communications group. The Group's principal areas of focus are marketing, medical, and immersive communication services to healthcare clients, which are primarily large and mid-size pharmaceutical and biotech companies. It also has a smaller Communications group, which provides a wide range of communications and advisory services including strategic communications, public affairs, investor relations, and consumer marketing.