Evoke Names Chief Strategy Officer: Michael Cole to Lead the Group's Integrated Strategic Offering
New York, November 12, 2018 – Evoke (www.evokegroup.com) today announces that Michael Cole has joined the agency as Chief Strategy Officer. Cole has more than 18 years of experience differentiating brands and building integrated strategic service offerings.
Most recently, Cole served WPP Health & Wellness as Chief Strategy Officer and as Chief Client Officer for WPP’s integrated agency Team Pfizer, leading the coordinated agency efforts across the global Pfizer relationship. Prior to WPP, he worked in similar strategy and leadership roles at WPP, TribalDDB, and Wunderman, as well as on the client and strategy consulting side.
Cole says, “What drew me to Evoke was the consistency in which every person I met with spoke about the vision for the strategy practice—continuing to build out an offering that was fully integrated, stretching across practice areas, offices, and audiences. Everyone was on the same page; they see this practice as the catalyst driving Evoke’s fully comprehensive offering under its recent unification.”
Reid Connolly, CEO, says, “Michael gets who we are, and he gets where we’re going. That’s it. He’s the right person to take the strategic foundation we’ve built—our processes and tools—and lead this team in delivering meaningful results for clients. He knows how to identify, codify, and scale best practices, having worked almost exclusively on integrated businesses in health and wellness for more than a decade. He’s built bridges across different agencies, offices, channels, strategic functions, and geographies.”
“You don’t get to the level of success that Evoke has achieved without having something truly exceptional,” adds Cole. “And Evoke has scaled this success across geographies and areas of specialization from consumer to professional, market access to media, multicultural to public relations and influence—and they’ve done so while remaining true to their digital DNA. Leading the connected strategy practice and helping to activate this work across these disciplines and offices is what I’m most looking forward to with this team.”
Evoke (www.evokegroup.com) is a leading marketing, media, and communications agency bound by a common purpose: Health More Human™. With offices in New York, Philadelphia, San Francisco, London, Princeton, Chicago, Los Angeles, Singapore, and Dubai, the group of 550+ employees is working with 18 of the top 20 pharmaceutical companies worldwide.
Evoke is part of Huntsworth plc (HNT: LSE) (www.huntsworth.com), an international healthcare and communications group. The group’s principal areas of focus are marketing, medical, and immersive communication services to healthcare clients, which are primarily large and mid-sized pharmaceutical and biotech companies. It also has a smaller communications group, which provides a range of communications and advisory services, including strategic communications, public affairs, investor relations, and consumer marketing.